What drives us

the established

Technology is not a force of nature, nor is it bound by laws of nature. It does, however, serve us best when bound by markets and human needs - not human wants.

One of the things that fascinate us, is that technology is man made. Therefore it is not limited by physical laws and one is capable of building almost anything.

Instead, most technology and systems are defined by the rules and methodology given at a certain time in history. As time goes, both markets and businesses change, but many systems and technologies remain the same. This, obviously, creates friction and slows down the whole organization.

With that in mind, we challenge the traditional and established in our search for the way of least resistance in any given industry or organization.

Since we love improving systems, we thrive when we are allowed to challenge existing models and traditional ways of thinking.

We start with getting to know your goal for the final outcome, before we challenge the model and the input.

By combining our mindset with data and our clients’ minds, we are able to identify needs instead of wants. This should be a key driver when any organizations starts picking away at their processes to minimize friction.

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Values &

The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.

We believe that the ability to make great decisions in high paced environments is critical to reach the goals that one has set out for. On the other hand we always tend to seek towards data and prior experience when the big decisions are to be made, which at some point made us ponder about how we could make a strong model for doing this.

To make sure that we are able to fufill both of these criterias, we have made a set of unalterable principles and values that safeguard the very heart of our business.

Our decisions are always rooted in these principles and values, we just put a layer of relevant data on top of it. A great man once said that our principles and values are similar the foundation of a house; if you make the foundation strong, you can put almost any kind of structure on top of it.

With that being said, we must also say that nothing is unalterable – you will only have to provide us with enough data to prove us wrong.

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